ABOUT
GEMMA.

I’m Gemma — a brand strategist working across audience growth, storytelling, partnerships and cultural positioning. I started my career in London, worked across the Middle East, and have spent the last decade in the US helping global brands and emerging companies build relevance, community and long-term audience value. At adidas, I developed campaigns that generated over a million views in a week and helped reshape how the brand spoke to women online. At Red Bull, I was part of the team that grew RedBull.com from 3M to 24M monthly users through editorial strategy, audience development and platform expansion.

I believe great storytelling is the foundation of everything. Not a channel strategy or a content calendar — a true story, told with imagination, intent, and rigour. That's what makes work meaningful, and it's what makes it last. I care about the craft of a campaign as much as its conversion.

My background is rooted in editorial — GQ, ELLE, Marvin, and over a decade at Puss Puss Magazine — which shaped how I think about narrative, image-making, audience psychology and cultural relevance. It taught me that strong brands are not built through channels alone, but through clarity of perspective, consistency of voice and a genuine understanding of what resonates with people emotionally. I work at the intersection of brand, content and growth: helping companies define what they stand for, how they communicate it, and how that translates across campaigns, partnerships, social ecosystems and audience development. The strongest brands don’t just capture attention. They create meaning, belonging and momentum. That requires more than visibility — it requires a clear point of view, strong creative instincts and the ability to connect storytelling with commercial impact.