Fragrance
RESERVATION
Fragrance Line by Francesco Ragazzi
Client
RESERVATION
Industry
Fragrance
Engagement
Strategy · Voice · Campaign
Chapter one
THE WHAT
What the client came to us with.
Built the brand and go-to-market strategy for Reservation Parfums, defining a distinct positioning in a crowded fragrance market and translating it into a cohesive content, digital, and launch ecosystem.
Chapter two
THE HOW
The work, in three movements.
- 01
Developed the brand world from the ground up, developing tone of voice, and creative direction balancing a poetic, evocative sensibility with clear commercial intent.
- 02
Structured the digital experience end-to-end, from site architecture and copy to conversion pathways, ensuring the story carried seamlessly from first touchpoint through to purchase.
- 03
Led content and campaign development across owned and paid channels, focusing on immersive storytelling and culturally relevant placements to build desire while supporting performance.
Chapter three
THE WOW
What changed when the work shipped.
Launched with a clear, differentiated identity that cut through a saturated category—driving strong early engagement, high-intent traffic, and a foundation for sustained growth across DTC and retail conversations.
50K+
SESSIONS IN FIRST 2 WEEKS
2.5X
RETURNING VISITOR RATE
VIOLET GREY
FIRST WHOLESALE PARTNER
In their words
"Gemma instantly understood the brand and developed a voice and brand statement that tied together our world in an understandable way that shaped all content."
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